Media framed Brazil as a men’s-only football talent factory.
Nike proved how scary good women’s football are.

We created the Nike Scary Good Factory: an 800m² real-life thriller game show experience in São Paulo’s Villa-Lobos Park, during the Women’s Copa América, to unleash female talent to the world.

For three days, thousands of girls faced challenges inspired by Brazil’s most feared female players:
Kerolin, Gio, and Angelina. Co-created with the athletes, each challenge was tailor-made to their skills,
turned women into the undeniable stars of Brazil’s talent factory.