Para a nova campanha digital de Lacta 5Star, decidimos fazer filmes usando apenas comentários do Facebook.
Assista abaixo a trilogia, dirigida por 5Star e escrita por 52683 usuários do Facebook.
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Mondelez challenged us to raise 5Star's engagement on social networks. So we wrote the first movie using only the comments from a Facebook post.
The result was a campaign of three movies as unexplainable as the 5Star taste in your mouth, written by 52683 Faceboom users.
Curiosidade: Todos os cenários e personagens foram layoutados dentro da agência usando imagens de banco.
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Fun Fact: All scenes and characters were made inside the agency using stock footage.