Turns out the 1st season of the anime was the most shared campaign in the history of P&G.
That's why we decided to create another one: "Old Spice Warriors - Combined Powers Against Stink",
where Old Spice Stick and Spray team up to tackle B.O. and bad smells like the unbeatable duo they are (just like in your armpit)
AD: Gustavo Henrique, Izadora Petrovcic
CW: Matheus Endo, Leandro Vasconcellos, Nelson Prado
CD: José Ferraz, Felipe Paiva, Rafael Melo
Agency: Wieden+Kennedy São Paulo
Produced by Combo/LOUD