With the purpose of narrowing the ties between Old Spice and the gamer/otaku community,

we created an anime that tells the epic adventures of a deodorant fighting against sweat, bad odor and all evil.


AD: José Ferraz, Felipe Paiva

CW: Rafael Melo

CD: Edu Lima, Renato Simões, Bruno Oppido

Agency: Wieden+Kennedy São Paulo

Produced by Combo/LOUD