To promote the new Durascent technology that can make you smell great forever, we created an ad that also lasts forever.
For real. It even got into the Guinness World Records as the longest ad ever made.
AD: José Ferraz, Felipe Paiva
CW: Rafael Melo
CD: Edu Lima, Renato Simões, Bruno Oppido
Agency: Wieden+Kennedy São Paulo
Produced by Conspiração/LOUD/Joint