To promote the new Durascent technology that can make you smell great forever, we created an ad that also lasts forever.

For real. It even got into the Guinness World Records as the longest ad ever made.

AD: José Ferraz, Felipe Paiva

CW: Rafael Melo

CD: Edu Lima, Renato Simões, Bruno Oppido

Agency: Wieden+Kennedy São Paulo

Produced by Conspiração/LOUD/Joint