To launch Sprite's new positioning “Stay Fresh", we created a series of micro-commercials called Fresh Drops: refreshing sips of animated madness.
AD: José Ferraz, Felipe Paiva
CW: Rafael Melo
CD: Edu Lima, Renato Simões
Agency: Wieden+Kennedy São Paulo
Directed by José Ferraz, Rafael Melo, Felipe Paiva
Produced by Joint/Evil Twin