To create Budweiser's new global positioning, we partnered up with dozens of creators worldwide in an integrated campaign in tribute to all the no-getters of the world.
Collaborating with Anderson Paak, we launched the new platform through an original song and a music video starring up and coming creators from all over the globe.
AD: Felipe Paiva, José Ferraz, Cacá Barabás, Leandro Bolacha
CW: Rafael Melo, Thom Bregantin
CD: Felipe Paiva, José Ferraz, Rafael Melo
ECD: Felipe Ribeiro
Agency: Wieden+Kennedy São Paulo / WKNY
Directed by Fernando Nogari
D.O.P Rina Yang
Produced by Iconoclast/Satelite