The last two years have made an entire generation put their ambitions on hold and question their future.
The World Cup comes as the first major event on a global scale after that, and the anticipation for it has taken on stratospheric proportions.
That’s why, in this World Cup, Budweiser invited the whole world to invade the players’ access tunnel, with Neymar, Messi e Sterling leading the crew, reminding everyone that it’s time to take the world back to us.
AD: Drew Ruiz
CW: Jeffrey Rozman
CD: José Ferraz, Felipe Paiva, Rafael Melo, Renan Molin
Agency: Wieden+Kennedy São Paulo / Wieden+Kennedy New York
Music by Tears For Fears feat. Lil Baby
Directed by Terence Neale
Produced by Park Pictures / Evil Twin / The Mill VFX